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The Humanise.AI Blog

How To Use UTM Parameters To Understand The Source Of Website Leads
“It is a capital mistake to theorise before one has data.” — Sherlock Holmes If you ever post a link to your website on social media, you'd probably like to understand how many people follow those…

conversational marketing

What is Zendesk?
​ This is one in a series of posts examining communication technologies. By cutting through the marketing hype and getting to the essence of a product or technology, we hope to shed light onto a…

technology

Gathering customer feedback with NPS
Getting feedback from your customers is the cornerstone of understanding their true needs and how you're meeting them (or not). One tool for getting that feedback in a consistent way is Net Promoter…

communication

A beginner's guide to Customer Journey Mapping
A customer's impression of a brand is formed not by any discrete experience, but by the sum of all interactions that customer has with the brand. Those interactions might include: The emotional…

communication

Holiday email titles that attract attention
In the analog world shops grab our attention at sale time with eye-catching window displays. The signs are invariably red, the type face bold, the manikin's undressed — a look and feel that's hard to…

communication

Humanise.AI — who are we?
Today we launch our new Humanise.AI website. It's an exciting time and I'm even more excited to share with you some more information about our beliefs, purpose and how we help organisations get…

communication

Your customers have stopped answering the phone
We’ve all had the scam call experience — your bank calling about suspicious activity, your internet provider reporting your computer has a virus or an ambulance chaser law firm fishing to see if you…

communication

When AI writes poetry
At Humanise.AI we recently got access to OpenAI's GPT-3 algorithm. It's not yet released for general use, so we were especially excited to get to play around with something that's so new! GPT-…

creativity

Habitat Case Study — Student Accommodation
A description of a real Humanise.AI PlatformOne Habitat implementation. 🤲 Our Client This student accommodation provider is one of the UK’s largest operators and owners of purpose-built student…

case study

habitat

Can bots sell?
The prevailing opinion seems to be that the purpose of automated Conversational Systems (chatbots) is in customer support. But that conventional wisdom might be wrong. Most (every?) business is driven…

communication

Health Case Study
A description of a real Humanise.AI PlatformOne Health implementation. 🤲 Our Client The National Cancer Institute (NCI) is the US federal government's principal agency for cancer research and…

case study

health

Why Conversational?
It’s a question I sometimes get asked. “Why couldn’t I do this on a website?”, “What is it that a conversational system offers, that a website cannot?” I should confess that if you ask this question…

communication