Your customers have stopped answering the phone

Duncan Anderson
January 14, 2021


We’ve all had the scam call experience — your bank calling about suspicious activity, your internet provider reporting your computer has a virus or an ambulance chaser law firm fishing to see if you’ve had a car accident.

Scam calls have ramped up in frequency due to the advent of robocalls — a computer calls you, speaks and even understands what you say. Robocalls are easy to do at scale, because they don't need any people to make the work.

A "robocall" refers to any call in which you hear a prerecorded voice at the other end of the line. Even though some of them may be useful – for example those with prescription reminders – most of them are just very annoying.

My wife had the car accident one and was convinced it was a real person. It was only when I googled and found a transcript of the exact same conversation, that she believed me.

Using robocalling for marketing purposes is illegal in the UK – but they still happen. According to Hiya, the average person in the UK receives eleven spam calls every month. And 72% of unknown calls go unanswered because of this.

Many of us, it seems, have decided that unknown numbers are just not worth answering. If you're thinking of phoning your customers, that's a problem — there's a good chance a lot of them won't answer.

ℹ️ What should you do about it?

Our PlatformOne product allows you to hold voice and even video calls with customers on your website. Forget POTS (Plain Old Telephone System) and consider speaking digitally.

To find out more, contact us at

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