Predictive AI knows what you're looking for

Duncan Anderson
May 24, 2021

Less is more

Imagine a world where your website has a sixth sense, can guess what your visitors need and adapts itself automatically to meet their needs. That would be pretty cool, huh?

Spolier alert: that's what we've built!

Today, websites are the pickup truck of the digital world - overloaded with every single option, because nobody knows what the visitor might need.

Overloaded truck

Hamburger menus sometimes hide that complexity visually, but if you want a thing that’s in that menu, you're still exposed to the 1001 things you don’t need.

Less is more

In 2000, psychologists Sheena Iyengar and Mark Lepper published a study about jams. On one day, people at a local market were offered a display of 24 kinds of jams. Then on another day, people were given only 6 different types of jam to choose from.

Guess which group of people bought more jam?

People were 10 times more likely to buy when presented with just the 6 options. The study shows that whilst choice seems appealing, it can also paralyse our ability to make a decision.

At Humanise.AI we've witnessed the same forces at work — the more choices we give people in a conversation, the more likely they are to abandon that conversation. Making a decision requires mental effort and not everyone is willing, consciously or unconsciously, to put that effort in.

🔥 BUT, we have an answer! 🔥

If we know what someone arriving on a website is looking for, we can adjust the content of that website to match their needs.

🔮 Introducing Predictive AI

Humanise.AI's Predictive AI knows what your website visitors are looking for and presents just the information needed.

It does that by integrating with Google Ad Words, which means it knows the search term that someone used to arrive at your website when they click your ad.

Predictive AI then uses those search terms to customise the conversation it has with the website visitor.

We call this "Predictive AI" because it means we can predict what someone needs, jettison all the stuff they're not interested in and focus just on what's important to them.

If, for example, you're a law firm running an Ad Words campaign, Predictive AI will know the difference between the person searching for "uk visas" and the person searching for "help with house sale". In this scenarios, Predictive AI will use that knowledge to present just the options needed — eg by starting with "Hello, would you like help with a UK visa" or "Hello, would you like help with a house sale?".

In contrast, any other solution — that doesn't know what someone is looking for – can only start with something like "Hello, our firm works in the following areas of law — immigration, house conveyancing, family law, wills & probate. Which would you like help with?"

Predictive AI allows us to remove superfluous options and tune how we interact with a website visitor, exactly matching their needs and dramatically simplifying the conversation. Fewer options means that website visitors are more likely to engage, more likely to make an enquiry and, ultimately, more likely to convert into a paying client.

ℹ️ Can we help?

If you’d like to know more about our Predictive AI or are interested in adopting our technology, please get in touch